OptiLife for the Trades · Workforce Loss Control
Protect your crew. The claim your safety program isn't preventing.
You drill hard hats, harnesses, and ladder protocols every day. But the biggest killer of the men who build America isn't the fall — it's what they're carrying when they climb. Suicide is the #1 killer in the trades. OptiLife for the Trades is the deployable program behind the awareness — built by a roofer who almost became one of the statistics. Part of a movement to reforge a million men: no one left in the dark.
Figures are industry-published (CDC / BLS / NRCA-CIASP). We don't claim OptiLife results yet — we prove the ratio in the pilot.
The Gap Nobody's Covering
The industry says "ask for help." Then hands him nothing.
"Be Tough Enough." Construction Suicide Prevention Week. The posters, the toolbox talks, the hotline magnet on the gang box. They raise awareness — then tell a man who's drowning to reach out, and put a phone number in his hand where a program should be. There's no then what.
I'm a Texas roofing contractor. I nearly became one of those statistics — sitting in my truck deciding whether to even come home. I spent the years since building the then what: a structured 32-day program for men in the trades who are where I was. Built by an insider who lived it, not a wellness vendor who read about it.
A hotline is for the last ten minutes. OptiLife is for the ten years before it — and the 32 days that turn a man around.
A hotline is the last ten minutes. We built everything before it.
What Your Company Deploys
Loss control for the risk no safety program covers.
This sits in the same budget line as safety training and PPE — except it addresses the one cause of death in the industry that isn't a fall. Turnkey. You say yes; the system does the rest.
The 32-Day Program
A deployable, crew-ready reforging. Thirteen lessons across 32 days, a physical Field Manual per man, guided meditations, and brotherhood accountability. Run it crew-by-crew or company-wide in quarterly cohorts.
A Battle Brother for Every Man
An AI companion in every man's pocket — a morning push, a real 9pm check-in, and a "you went quiet… you good?" when he disappears. Never tired, near-zero cost per man, and ironclad 988 + human routing if a night turns dark.
The Wellbeing Dashboard
For the owner and safety/HR lead: engagement, completion, and an anonymized pulse across the workforce — so you can see the risk you've never been able to see, without putting any man on the spot.
The frame is plain: lower incidents, lower turnover, lower claims. A man running on empty or numbing on the job drives the injury rate. Steady the man, and you steady the loss runs.
The Model
Company- or carrier-funded. A measured pilot. We prove it together.
The buyer's math
Spend a fraction of one prevented claim per man. We'll prove the ratio in the pilot.
- Start with a pilot, not a contract. Fund one cohort for a set of your crews. Low-friction yes — you see what it does to your men before anything bigger.
- We measure it together (anonymized, aggregate): engagement, completion, Day-1-vs-Day-32 wellbeing deltas — then, against your data over time, incident rate, turnover, and claim frequency for participating crews vs. comparable ones.
- One prevented turnover ($5k–$15k) pays for a whole pilot crew several times over. One prevented catastrophic claim dwarfs the entire deployment.
- Scale on the results. Crew program → company-wide annual (quarterly cohorts + dashboard) → carrier-sponsored across the book of business.
Claims discipline: every number above is an industry-published statistic or a cost the owner already knows. We do not claim specific OptiLife outcomes until the pilot measures them. "We'll prove it with you" is the honest pitch — and the stronger one.
For carriers & self-insured employers: OptiLife is a loss-control / risk-mitigation tool against a category everyone else is only running awareness on. One carrier or one self-insured giant can fund seats for thousands of men — and be first to put a real program against the claim no one's pricing yet.
Bigger Than A Benefit
Every company that funds seats funds the movement.
This isn't only a line on your loss runs. OptiLife: The 32 is the front door of a movement to reforge a million men — no one left in the dark, starting with the men most likely to die: ours, in the trades.
The company- and carrier-funded deployments are the engine that makes it possible. One company funds seats for many men — and the men who get reforged carry the next one up. With a 501(c)(3) foundation, it routes cleanly through a community-benefit, CSR, or loss-control budget.
"We protect our men" isn't a slogan when you can show it. It wins talent in a labor-short trade, and it puts your company at the front of the thing the whole industry says it cares about.
No one left in the dark. We reforge — then we go back down the road for the next one.
Let's protect your crew.
Tell me where to reach you and I'll personally walk you through the pilot — one crew, 32 days, what it costs, and what we measure. Owner-to-owner. No pressure, no wellness-vendor pitch.
For the men who build America. Built by a roofer who almost wasn't here to.
We'll reach out within one business day.
Owner-To-Owner Answers
Straight answers, the way you'd want them.
What does the pilot actually cost?
A founding pilot runs one crew (up to ~20 men) for one 32-day cohort at a flat founding-partner rate — a rounding error per man against the $1,997-per-man retail, and a fraction of a single prevented turnover. We'll put exact numbers in front of you on the call, scaled to your headcount.
What do you need from us to run it?
Pick a crew and a start date. That's the lift on your end. We ship the Field Manuals, stand up the Battle Brother for each man, and run the cohort. You get the wellbeing dashboard and a debrief.
Can you guarantee it lowers our claims?
No — and any vendor who does is selling you something. We frame every number as an industry-published statistic and the cost you already know. The pilot is exactly how we prove the ratio against your data. If it doesn't move the needle, you've spent very little to find out.
How does the crisis side work?
Every man, every tier: 988 is built in. If a man surfaces in real crisis, the Battle Brother routes him straight to 988 and a human — we never DIY counseling. That safety path is also what makes the whole thing trustworthy to put in front of your crew.
We're a carrier / self-insured. Does this fit our budget?
Yes — it's designed as loss control. We fund a measured pilot across a defined slice of your book, track engagement and wellbeing deltas, then work with your team on claim frequency, EAP spend, and turnover vs. control. Scale it as a funded member benefit or premium-credit incentive on the results.
The fall you drill for almost never happens. This one is happening now.
One crew. 32 days. We measure it together. Be the company that put a real program behind its men.